Gender-role transcendence & Androgyny Essay

Gender role transcendence is the principle that involves the conceptualization of a person based on his individual competency and traits and not on the basis of his or her androgynous traits, feminine traits, and masculine traits (Santrock, 2007, p. 187). It is generally viewed as an alternative to androgyny, which is the characterized by the manifestation of both masculine and feminine traits and behaviors in a single individual (Santrock, 2007, p. 184). The idea of androgyny initially sought to clarify the various issues regarding gender and the differences in gender roles. However, there several reports and critics claimed that the principles behind androgyny posed more problems than solutions to the issues regarding gender. Generally, the main difference between gender-role transcendence and androgyny is the basis on which their ideas are founded on. Gender-role transcendence mainly uses an approach that is person-based. Meaning to say, when discerning or assessing a person’s proficiency and skill, it should not be based on his or her male and female traits but rather on that person as a whole. In other words, it involves thinking of individuals as people and not as feminine, masculine, and androgynous. Androgyny, on the other hand, focuses more on a person’s traits since it is the presence of both feminine and masculine traits in a single person. General examples of feminine characteristics include being affectionate, gentle, and refusing to use foul and profane language, among others (Santrock, 2007, p. 184). On the other hand, general examples of male characteristics include being dominant, aggressive, and willing to take risks, among others (Santrock, 2007, p. 184). Since androgyny deals with both feminine and masculine characteristics, when a male, for example, is dominant and aggressive yet is also gentle and affectionate, he is considered to be androgynous. References Santrock, J. W. (2007). Adolescence 12th edition. McGraw-Hill/Social Sciences/Languages.

Classical Conditioning

Classical conditioning has also found its way into the realms of entertainment. The most notable example of this is the 1962 novel A Clockwork Orange written by Anthony Burgess and it subsequent 1971 movie directed by the late Stanley Kubrick (Internet Movie Database. ) A Clockwork Orange details the activities of a young ultra-violet protagonist named Alex. Alex is â€Å"cured† of his evil tendencies via classical conditioning. He is forced to watch various films depicting ultra-violence (US) and the like , and his natural feeling of excitement or joy serves as the UR. The films are paired with a drug (CS) that makes Alex violently ill. In turn Alex eventually becomes violently ill (now the CR) when he begins to feel the excitement associated with violence. The people treating Alex also utilize galvanic skin response (GSR) to get the optimal results. GSR is used to measure arousal from a stimulus (Hawkins 1998. ) It uses small electrodes attached to the skin that measures minute changes in perspiration. The most well known use for GSR is in the lie detector test (Hawkins 1998. The book brings up certain moral aspects of classical conditioning when used to modify behavior (such as consumer behavior. ) Burgess makes his character out to be programmed, and unable to make choices on his own. It is generally believed that Burgess overstates the power of classical conditioning in the context complete behavior reform. In addition to entertainment, classical conditioning is also used as a marketing tool. Classical conditioning is generally used with low-in volvement products (Hawkins 1998. ) This is because classical conditioning is most effective when emotion is involved (Classical Conditioning. Advertising for low-involvement products usually attacks the consumer through affective means because nobody wants to think (cognitive) about purchasing low-involvement products. Advertising and sales promotion (event sponsorship) are the most common forms of classical conditioning in marketing. Classical conditioning is used in a plethora of advertisements. The idea behind it is a simple one. Make an ad (US) that elicits a positive response (UR) in the person exposed to the ad. The product or brand within the ad then becomes the CS. The goal of advertisers is to get the exposed person at the grocery store or what have you, to associate the positive feeling they had for the ad with the product. This makes the positive feeling now the CR. Event sponsorship is very similar to this. With event sponsorship the sponsor wants the person viewing the event (US) to project the positive feelings (UR) they get from the event with their product. The big advantage to event sponsorship is that the person being exposed has generally chosen to be exposed to the event. Therefore, the positive emotional feeling toward the event can be intense. This can also be a double-edged sword as well. This occurs when the emotion involved is extremely negative. An example of this is when it is a sporting event, and the exposed person’s favorite team loses. The product could then be associated with those feelings. One area extensively covered with regard to classical conditioning and consumer behavior is the effect of background music. Gerald Gorn can be considered the leader in this research due to his 1982 experiment involving background music and the color of pen chosen as a gift (Kellaris 1989. The experiment involved pairing one pen color with pleasant music, and pairing another pen color with unpleasant music. Several pen colors were tested and ranked on a scale of one to seven. Then two pen colors with similar positions were used in the experiment. The music was picked using a ranking scale as well, except instead of picking two pieces with similar positions, the two selections were on the opposite ends of the spectrum. T he subjects then were exposed to slides of the one color pen paired with pleasant music, and the other with unpleasant. When given a choice the more subjects chose the pen color associated with the pleasant music This study has a major impact because it showed that consumer behavior can be influenced rather easily. The Gorn experiments are not without controversy (mostly regarding the procedures used in the experiment), but the are still very widely accepted and referenced (Kellaris 1989. ) Another area looked at by marketers is how often to repeat the advertisement. This will be looked at in the next section. Low-involvement advertising needs extensive repetition in advertising (Hawkins 1998. This is mostly because people just are not actively searching for information on low-involvement products. This generally means that not a great deal of attention is paid to ads for low-involvement products. The problem with this is a certain amount of diminished return on the ad. The first time the ad is adequately comprehended it is generally as funny, emotional, etc. as it is going to get. From that point on its affect diminishes and the conditioning is not as strong. This encourages companies to advertise in campaigns. This way they don’t have to reinvent the wheel every time out, but they can still remain fresh with ongoing variations. Classical Conditioning Classical conditioning has also found its way into the realms of entertainment. The most notable example of this is the 1962 novel A Clockwork Orange written by Anthony Burgess and it subsequent 1971 movie directed by the late Stanley Kubrick (Internet Movie Database. ) A Clockwork Orange details the activities of a young ultra-violet protagonist named Alex. Alex is â€Å"cured† of his evil tendencies via classical conditioning. He is forced to watch various films depicting ultra-violence (US) and the like , and his natural feeling of excitement or joy serves as the UR. The films are paired with a drug (CS) that makes Alex violently ill. In turn Alex eventually becomes violently ill (now the CR) when he begins to feel the excitement associated with violence. The people treating Alex also utilize galvanic skin response (GSR) to get the optimal results. GSR is used to measure arousal from a stimulus (Hawkins 1998. ) It uses small electrodes attached to the skin that measures minute changes in perspiration. The most well known use for GSR is in the lie detector test (Hawkins 1998. The book brings up certain moral aspects of classical conditioning when used to modify behavior (such as consumer behavior. ) Burgess makes his character out to be programmed, and unable to make choices on his own. It is generally believed that Burgess overstates the power of classical conditioning in the context complete behavior reform. In addition to entertainment, classical conditioning is also used as a marketing tool. Classical conditioning is generally used with low-in volvement products (Hawkins 1998. ) This is because classical conditioning is most effective when emotion is involved (Classical Conditioning. Advertising for low-involvement products usually attacks the consumer through affective means because nobody wants to think (cognitive) about purchasing low-involvement products. Advertising and sales promotion (event sponsorship) are the most common forms of classical conditioning in marketing. Classical conditioning is used in a plethora of advertisements. The idea behind it is a simple one. Make an ad (US) that elicits a positive response (UR) in the person exposed to the ad. The product or brand within the ad then becomes the CS. The goal of advertisers is to get the exposed person at the grocery store or what have you, to associate the positive feeling they had for the ad with the product. This makes the positive feeling now the CR. Event sponsorship is very similar to this. With event sponsorship the sponsor wants the person viewing the event (US) to project the positive feelings (UR) they get from the event with their product. The big advantage to event sponsorship is that the person being exposed has generally chosen to be exposed to the event. Therefore, the positive emotional feeling toward the event can be intense. This can also be a double-edged sword as well. This occurs when the emotion involved is extremely negative. An example of this is when it is a sporting event, and the exposed person’s favorite team loses. The product could then be associated with those feelings. One area extensively covered with regard to classical conditioning and consumer behavior is the effect of background music. Gerald Gorn can be considered the leader in this research due to his 1982 experiment involving background music and the color of pen chosen as a gift (Kellaris 1989. The experiment involved pairing one pen color with pleasant music, and pairing another pen color with unpleasant music. Several pen colors were tested and ranked on a scale of one to seven. Then two pen colors with similar positions were used in the experiment. The music was picked using a ranking scale as well, except instead of picking two pieces with similar positions, the two selections were on the opposite ends of the spectrum. T he subjects then were exposed to slides of the one color pen paired with pleasant music, and the other with unpleasant. When given a choice the more subjects chose the pen color associated with the pleasant music This study has a major impact because it showed that consumer behavior can be influenced rather easily. The Gorn experiments are not without controversy (mostly regarding the procedures used in the experiment), but the are still very widely accepted and referenced (Kellaris 1989. ) Another area looked at by marketers is how often to repeat the advertisement. This will be looked at in the next section. Low-involvement advertising needs extensive repetition in advertising (Hawkins 1998. This is mostly because people just are not actively searching for information on low-involvement products. This generally means that not a great deal of attention is paid to ads for low-involvement products. The problem with this is a certain amount of diminished return on the ad. The first time the ad is adequately comprehended it is generally as funny, emotional, etc. as it is going to get. From that point on its affect diminishes and the conditioning is not as strong. This encourages companies to advertise in campaigns. This way they don’t have to reinvent the wheel every time out, but they can still remain fresh with ongoing variations.

Sarbanes Oxley Act Essay Example | Topics and Well Written Essays - 1000 words - 1

Sarbanes Oxley Act - Essay Example porting, whistleblower policy, internal policies on executive loans and compensation and external auditor independence can have a positive impact on the nonprofit entity as it contrives to preserve and, even, enhance the trust and confidence the public and its community have on its nonprofit activities. Small businesses, on the other hand, have pointed out the prohibitive costs of implementing the SOX requirements and that the benefits derived from implementing these requirements are much less than these costs. However, there is also positive impact of SOX requirements on small businesses. Small business owners who adopt the SOX requirements may find their competitive advantage increasing, easier access to new capital or loans, more efficient handling of family-related governance issues and an increased opportunity to deter, discover and deal with fraud. With the various accounting and corporate scandals that surprised and shocked the whole business world, the regulators, the stakeholders and the private sector, in general, are all clamoring for more transparency and accountability, as well as a more ethical way of conducting businesses, for the various entities. The passing of the Sarbanes Oxley Act is viewed as an important step towards the improvement of these aspects. The SOX is geared towards the publicly-listed, oftentimes large, companies due to their large impact on the economy (in general) and their stakeholders (in particular). However, it is also worthwhile to note that, according to Cynthia Reaves (n.d.), a practitioner in the areas of tax-exempt organization law, the â€Å"inappropriate financial management practices† that were present in most of the companies embroiled in these scandals may also occur in nonprofit entities. McGladrey & Pullen, Certified Public Accountants (n.d.) also pointed out that nonprofit e ntities â€Å"interact with or impact a significant portion of the population†. Based on these, it can be inferred that the SOX also has an

Socratic Method Assignment Example | Topics and Well Written Essays - 250 words

Socratic Method - Assignment Example Socrates’ argument holds true because individuals often choose to do things that other people say are wrong and they can also choose to do things that they know are wrong with the intention of benefiting themselves as humans are rational and will do anything to achieve their end or benefit from the situation. People’s personal intuition will lead them to doing things the way they do them so as to satisfy themselves and they choose to ignore what other people will think of it (Navia, 1999). An example is a stressed person who will turn to alcohol knowing that it cannot be a solution to their problems, but will gladly go into drinking as they think that this will do away with their stress. If people accepted that all evil is ignorance, this would have a profound impact on the justice system as people would make defenses on this basis which would be detrimental to justice. Prison and death sentencing would be affected in that proving someone guilty of a crime would be hard as they would state ignorance as their defense and meeting the expectations of justice would be a

Rich and Ruby Case Study Example | Topics and Well Written Essays - 1000 words

Rich and Ruby - Case Study Example The trust is designed to remain in place for the benefit of Harriet and be distributed equally between Rich and Rebecca when Harriet dies. According to the financial statements, Rich and Ruby have a net worth of $22,000,000 at their disposal which comprises various assets and cash and cash equivalents. Rich is involved actively in the family business and is concerned fully about the welfare of his children and their children. Rich also plans to pay for Katie’s remaining education balance for two years to finish her doctorate degree in bio-gastric anthropology and strongly believes that the world is not yet fully exploited by people with opportunities. Rich also plans to support Caryn, Katie’s life partner even though Ruby his wife and Alvin his son do not approve of the relationship. Rich is in a good financial position with the company’s net annual income of $750,000 and a salary of $200,000 annually. The fact also that the company is worth $8,000,000 and is exp ected to grow at an annual rate of 10% for the next 6 to 8 years makes it advantageous for Rich to use the finances at his disposal and allocate them effectively and efficiently. Rich also owns the building in which the Macadam company operates valued at $3,000,000 and is leased for $250,000. Rich has come to the realization that his estate has grown significantly over the years and will continue to grow further in the coming years. He further considers that his estate will increase as a result of the inheritance he receives from his father’s and mother’s estate. Rich is not opposed to a gifting program that will enable him and Ruby to enjoy their retirement’s years which he has set to be $300,000. Furthermore, Rich intends to pass on the company business to his son Alvin should he retire or die whichever comes first. Rich has a good plan regarding the estate inheritance that is aimed at passing on the benefits of the estate to the family descendants and ensurin g that the lives of all family members are stable and comfortable. Rich is aware of the financial constraints that are in the family and wants a plan that is fully beneficial and successive in nature. Rich wants his daughter Katie and Son Alvin to get an equitable distribution of the available inheritance given the efforts of his son to the growth and success of the business. Assuming that Harriet dies in 2013 with an estate of $15,250,000 and a federal state tax of $5.25 million, and the father’s inheritance of $500,000 and an equal inheritance share between Rich and Rebecca his sister, he will receive $7,250,000 of the estate inheritance. According to this case probate assets are those assets belonging to a deceased person which pass to the beneficiaries named in the decedent’s will or decedent heirs if there is no will as determined by law as part of the probate process. These types of assets do not have a beneficiary designation or survivorship feature to control t he reception of the property when the decedent dies. Examples of probate assets include; personal property, proceeds from a life insurance policy owned by the decedent on his or her life payable to the decedent’s estate upon death, banks or brokerage accounts that do not have a beneficiary designation, and, finally the real property owned entirely by the decedent. Non- probate assets, on the other hand, are assets

The cardiovascular system Assignment Example | Topics and Well Written Essays - 1500 words

The cardiovascular system - Assignment Example Consequently, blood goes to both directions in the body for each pump. The four major chambers of the heart are; the left atrium, left ventricle right atrium, and right ventricle. The deoxygenated blood that is from the body is usually pumped into the right ventricle and the right atrium through to the lungs (Evans & Sutton 2012, p. 13). On the other hand, from the lungs, the oxygenated blood is pumped into the left ventricle and the left atrium into the body. Both left and the right parts of the heart functions together to ensure the flow of blood all over the body. From the right part of the heart, blood enters the heart via the main vena cava and the inferior vena cover hence emptying the deoxygenated blood coming from the body into the right atrium. While the right atrium contracts, blood flows from the right atrium to the left ventricle via an opening called the tricuspid valve. However, when the ventricle is filled with blood, the valve shuts hence prevents the backward flow of blood into the atria as the ventricle contracts. Due to the contraction of the ventricle, the heart releases blood via the pulmonic valve then to the pulmonary artery and eventually to the lungs where it gets oxygenated (Evans & Sutton 2012, p. 34). On the left side of the heart, pulmonary vein empties the blood rich in oxygen from the lungs to the left atrium. Due to contraction of the left atrium, blood flows from the left atrium then into the left ventricl e via an opening called mitral valve. The valve then shuts once the ventricle is filled preventing the flow of blood backward. With the contraction of the ventricle, blood flows out of the heart via the aortic valve through aorta then into the body. The rhythmic contraction of the heart occurs spontaneously, even though the rate of contraction may be changed by the hormonal or nervous influences. For instance, the

Business Communications Essay Example | Topics and Well Written Essays - 500 words - 3

Business Communications - Essay Example In case you choose to confirm, the orientation starts from Monday, 6th August 2012 at 9.00 am, which is also your hire date. I will contact Mr. Smith by first emailing him, after which I will give him a call to request for an in-person meeting. The email will be a follow up of the offer letter. In the email, I will briefly indicate the contents of the employment offer letter, such as the salary, the benefits, and the company policies. Additionally, I will give a brief description of the format of filling the documents enclosed to the offer letter. I will also inform him of his duties in case he decides to take the job offer. In addition, I will give him the contact details he can use in case he needs clarification of any data. I will offer details regarding the location of our offices and inform him of the stating date and time for orientation, which will also be your hire date. Another aspect that I would include in the email is the name of a Smith’s superior and how he can get into contact with him if need be. I will explain to him why it is important that he accepts the employment offer but assure him that he is free to make the decision on his own upon reading all the enclosed documents. One day after sending the email, I will give Smith a call to confirm that he had understood the terms and conditions as well as what is required of him in case he chooses to accept the employment offer. Using the email is an appropriate choice because email is a widely used form of communication due to its effectiveness. Email is a favourable communication means; since emails are sent instantly, they are easy to use, are widespread means of communication, and are accessible through varying means such as computer, phone or PDA from nearly anywhere in the world (Merrier, Logan, Krizan, and Williams 447-450). Writing an email takes some time, so it is an