Starbucks Analysis - 7510 Words

Table of Contents 1.0 Executive Summary 03 2.0 Company Overview 04 2.1 Company Structure 04 2.2 Mission Statement 05 2.3 Financial Analysis 06 3.0 Competitive Analysis 06 3.1 Second Cup 06 3.2 Timothys 08 3.3 The Symposium Cafe 09 3.4 Tim Hortons 10 4.0 Competition in Canada 10 4.1 Direct Competition 10 4.2 Indirect Competition 11 5.0 Starbucks Current Positioning 13 5.1 Retail Positioning Matrix 13 6.0 Strengths and Weaknesses 14 6.1 Strengths 14 6.2 Weaknesses 15 7.0 External Factors 16 7.1 Political / Legal 16 7.2 Socio - Cultural 16 7.3 Economic 16 7.4 Demographic 17 8.0 Internal Factors 17 9.0 Future Outlook 18 9.1 Financial Summary 18 9.2 Market Expansion 19 9.3 Product Diversification 19 10.0 Strategic Issues 19 10.1†¦show more content†¦There are five major strategic issues that Starbucks has faced in the last year. These five issues include: consistency and quality in products and services, protection of suppliers and future supply, social responsibility in the public eye, remaining innovative, and identifying new and untapped markets. 2.0 Company Overview Starbucks Coffee Company was founded in 1971, opening its first location in Seattles Pike Place Market. Starbucks, named after the first mate in Herman Melvilles Moby Dick, is the worlds leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. Worldwide, approximately 33 million customers visit a Starbucks coffeehouse each week. Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment. In addition to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino ® coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. The Companys objective is to establishShow MoreRelatedStarbucks : Starbucks Economic Analysis1673 Words   |  7 PagesStarbucks Economic Analysis 1 Starbucks Economic Analysis PATTEN UNIVERSITY JULY 29, 2015 MGT407 Managerial Economics Starbucks Economic Analysis 2 The coffee industry had never been the same since the early 1970s when three investors started a Seattle business called Starbucks Coffee, Tea, and Spice in Pikes Peak Market. Each invested about one thousand dollars and-and borrowed five thousand more from a bank to launch their endeavor. The coffee-loving character in Herman Melville’s great novel MobyRead MoreStarbucks Case Analysis : Starbucks1580 Words   |  7 Pages7/25/15 Starbucks Case Study I chose to do a case analysis on Starbucks because I am a huge fan, as a college student I am addicted to caffeine and Starbucks is how I get my caffeine fix! I am a gold card member with Starbucks meaning, I drink so much of their coffee they rewarded me as a valuable customer. Some perks include a free food or beverage after twelve purchases, a free food or beverage on my birthday, as well as discount coupons and exclusive member deals. The first Starbucks locationRead MoreGlobal Analysis Of Starbucks And Starbucks1401 Words   |  6 Pagesstore in 1971, the transnational Starbucks Corporation has successfully flooded the globe with their coffee. Currently, there are 20,519 Starbucks stores globally, serving a total 65 countries . In order to provide coffee to such a large number of stores and maintain a steady profit, Starbucks must source their coffee beans from 27 different countries. This essay will aim to show that globalisation has provided many benefits to the workers and host-nations of the Starbucks coffee bean production and hasRead MoreAnalysis Starbucks1085 Words   |  5 PagesIntroduction to Digital Marketing â€Å"Analysis of Starbucks Web site† Irina Popova MIB 17.05.2012 980 words Analysis of Starbucks web site How corporate web site should look like in 2012 and which requirements it should follow to be successful and to help organization to implement its strategy? Let’s explore this topic on the example of Starbucks Company. Today accessibility became the defining factor for future success of a corporate web site. Your adventure starts if you can access company’sRead MoreAnalysis of Starbucks5240 Words   |  21 PagesAn Analysis of Starbucks Company History Starbucks was opened its first coffee company in Seattle’s Pike place Market on 1971. The name was taken from the first mate in Herman Melville’s Moby Dick (Company Profile, 2005). Products Beverages: Brewed coffees, Italian-style espresso, cold blended beverages, roasted whole bean coffees, tea products, fruit juice, sodas, and coffee liqueur. Food: Sandwich, Salads, pastries and ice creams. Non food items: Mugs, Travel tumblersRead MoreStarbucks Analysis3390 Words   |  14 PagesEconomics of Starbucks CONTENTS A. Introduction B. Analysis economics of Starbucks 1. Nature of product/service 2. Market trends 3. Production/supply process and costs 4. Structure of the industry/market 5. Government role 6. Business environment 7. Firm/Industry Location 8. Business and pricing strategies 9. Entrepreneurial ability of managers C. Conclusion D. References Introduction Starbucks, what started in Seattle in 1971s by three friends:Read MoreStarbucks Analysis10818 Words   |  44 Pagespurpose of providing a full analysis of the Starbucks Coffee Corporation. Although Starbucks is operating internationally, this report is mostly based on the United States, as this is Starbucks domestic market and until today its main operating market. First, the internal analysis gives an overview about Starbucks as a company. Second, the external analysis is used for analyzing the market Starbucks is operating in. Third, the strategic options possible for Starbucks are analyzed. Last, an explanationRead MoreStarbucks Analysis7701 Words   |  31 PagesSTRATEGIC MANAGEMENT TROY UNIVERSITY TROY UNIVERSITY STARBUCK CASE ANALYSIS STARBUCK CASE ANALYSIS Instructor: Min Carter, Ph.D. Instructor: Min Carter, Ph.D. LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH Saigon, May 20, 2013 Saigon, May 20, 2013 TABLE OF CONTENTS I. INTRODUCTION 1 II. ANALYSIS FIRM’S CURRENT SITUATON 1 1. Mission 1 2. VisionRead MoreStarbucks s Case Analysis : Starbucks1720 Words   |  7 PagesMBA642 Starbucks endeavors in Turkey – Case analysis Starbucks has been very successful in implementing the â€Å"Starbucks Experience† both in the United States and in Turkey. Inspired by his visit to Italy, Howard Schultz CEO, was charmed by the social glamour of drinking coffee by the cup. Schultz sough to differentiate Starbucks from the rest of specialty coffee stores and pitched his inspiration to the three original owners, Jerry Baldwin, Zev Siegel and Gordon Bowker. The owners of Starbucks wereRead MoreThe Swot Analysis For Starbucks1359 Words   |  6 PagesMoving towards the SWOT analysis, it is a valuable system for surveying an organization and its surroundings, condensing the primary environmental issue as circumstances and risk confronting an organization (Palmer, A.2012). The SWOT analysis for Starbucks is: One of the main strength of Starbucks is their robust financial performance which in turns helps it to become the market leader in the category of coffee. According to (Forbes, 2014) Starbucks Market cap is around $55.94 Billion which is